Do You Know How To Capture Your Target Customer? You Need a Big Net!

July 13, 2009 Velocity of Success

So many small businesses develop websites and blogs “web hub” in an effort to sell their products, services or share information. They fail to understand that to develop an effective web hub they need to develop a marketing vortex that will generate the link energy that will grow their site. One critical component of that marketing vortex is communication. You can generate tons of traffic by developing content, search and social strategies, but if you do not identify and capture your target follower/customer, you efforts will end in failure.

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How Identity Theft Regulations Will It Impact Your Small Business?

May 20, 2009 Management

I came across a great article regarding how identity theft regulations that are being implemented in Massachusetts is a bell weather for the rest of the country and the impact it will have on small business forced to implement new policies and procedures to comply with new laws that are coming. The spirit of the idea is sound as we all want to protect the personal information of our customers and employees, but new laws and regulations come with a price to implement and manage. Read the article and begin to plan as this will impact every business that has an employee, collects personal information or charges a credit card.

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Small Business MRI Scan – Painless Procedure To Maintain a Healthy Small Business

March 20, 2009 Management

If you have an existing small business you should always be viewing and evaluating your customers, products and services as well as demand and growth, by putting your business through a Small Business MRI “Market Reality Inspection” Scan. A regular scan will help preserve the health and fitness of your company and identify weakness or ill health that may be lurking in your companies future. To perform a Small Business MRI Scan requires three passes through the MRI and each pass requires you to ask and answer a single question:

* Scan 1: The Traditional MRI – What is my business?
* Scan 2: The Transitional MRI – What will my business be in the future?
* Scan 3: The Transformational MRI – What should my business be in the future?

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Small Business Owners Need To Find Their Customer’s Pain!

March 18, 2009 Entrepreneur

An entrepreneur with a vision is very powerful and exciting. It does not matter if the new business is producing a product, selling a service, creating software, developing a new Web 2.0 site or opening a retail store in their hometown. You can feel their enthusiasm, but a new entrepreneur can get so focused on their product idea, their organizational vision and all of the research, development, engineering and planning required to produce their new widget, that they forget to fill in the three boxes at the top of the page that they need to ask before they get rolling:

* Who is my customer for this product or service?
* What “need or pain” have I identified that I can fill or eliminate with my product or service?
* Is the demand and market big enough to be successful?

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Small Business Is The Solution To Stimulating Our Economy!

March 15, 2009 Small Business

Small business is the solution, not the problem. The reality is that the responsibility for the survival and re-birth of our economy falls upon our shoulders, the small business owners and entrepreneurs of America.

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The 3 Phrases That Can Kill Your Retail Small Business

March 11, 2009 Small Business

There are three phrases that can absolutely kill a retail small business as well as any size business. They are “Next!”, “Anything Else!” and “Here’s Your Change!”. How our people handle any sale, no matter the size, is of critical importance and is grossly overlooked by most small business owners and managers.

During every retail sale we have three tremendous primary opportunities to make a positive impression on our customer in order to improve the sales opportunity, as well as develop a relationship of trust, appreciation and loyalty with them. Do your people?

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Restaurant Marketing in 2009 – Do or Die Time for Many Restaurants!

February 9, 2009 Internet Marketing Presence

Does your restaurant have an effective marketing strategy for 2009? Does your restaurant marketing strategy include a bWeb 2.0 marketing philosophy geared towards your business, or are you clinging to the hope that a new newspaper coupon will drive business through your door. If you own, manage and/or handle the marketing for a restaurant, than I have one simple question. Do you know who your customer is? I do not mean do you recognize their face or know their first name when they come in for lunch or dinner. I mean, do you actually know who they are, so you can communicate with them and manage an effective marketing campaign to establish them as a loyal customer who will think of you first when they are deciding where to spend their dining dollars?

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Are You A “Big E” Entrepreneur? Do You Have An Entrepreneur’s Vision?

February 5, 2009 Entrepreneur

Are you a “Big E” Entrepreneur? Are we born an Entrepreneur by nature, or do we evolve to embrace an entrepreneurial spirit? Is it the desire for freedom and the rewards of risk that drives one to become an entrepreneur, or is the desire for stable financial security that drives one away from entrepreneurship?

Most entrepreneurs evolve and develop over time, motivated by a variety of factors. Many scholars and business leaders have published a variety of the motivating factors that come into play in the development of an entrepreneur.

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Your Brick and Mortar Business May Collapse Without a Web Presence in 2009

January 11, 2009 Internet Marketing Presence

Does your retail store, restaurant or non-internet based service business have web presence and a customer list you market to and interact with? Did you know that over 40% of businesses do not have any website. Of the 60% of those companies that do have a web presence, it consists mainly of a basic homepage, an about us page, a contact us page and maybe a page about the products or services they sell. If that is the extent of your web presence in 2009, you are wasting a huge and cost effective opportunity to promote your business, build and manage a following of loyal customers and survive and prosper in the future.

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4 Essentials To Build Traffic With An Effective WordPress SEO Strategy

January 6, 2009 Internet Marketing Presence

The key to the success of any new business that utilizes the internet is to get noticed and listed by the search engines so that traffic is driven to your site. Are you getting the traffic to your WordPress Blog that you desire? If not, the key is to better understand Search Engine Optimization for WordPress and implement a strategy for success that will generate traffic to your site.

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