Are you creating social traffic and link energy for your website or blog through an effective social marketing strategy? Is your social profile, website or blog Social Energy Optimized to attract the attention of those using social network’s on Twitter, Facebook, LinkedIn and others? Do you have an action plan to capture and communicate with any visitor to your site? If you do not, you need to start re-thinking your overall marketing strategy, because you are leaving opportunities off the table.

To many their internet marketing strategy is one dimensional, based on what they have learned, know or feel most comfortable doing, but this is like driving a car with one, two or even three flat tires. It might move forward, but it scrapes along and finally dies. The reality is that there are four key components necessary to develop and implement an effective and successful marketing strategy that will give your internet presence the energy and velocity necessary for success. Even with a core strength that has gained you success. You need to focus on all four to establish an effective marketing strategy. The question is which components describe you and which are you forgetting?

The social marketing revolutions is upon us and web portals like LinkedIn, Facebook, MySpace and Twitter will dominate how we communicate, how we prospect and how we market to our customers in the near future.

For years small business has invested billions of dollars in one-way marketing to “talk at” potential customers through print, television, radio and on the internet. The challenge is that consumer expectations are rapidly changing. To effectively market to prospects and customers you need to interact and communicate with them, not just talk at them. Social marketing enables you to establish a new level in communication.