December 30, 2009
Content and Keywords
As a Realtor, you know that you need to utilize the internet to remain competitive in your market. But do you know how? Real estate marketing is evolving and every Realtor needs to adapt, retire or start looking for a new career. Gone are the days of plopping your picture along with a few key listings in the local newspaper to generate calls. When I opened up my local real estate section this past Sunday, there was only one page of listings where there used to be eight pages. The internet has changed how people ship and is the key to identifying, attracting and capturing new listings and active buyers in the future. The problem is that many Realtors have no idea how to effectively use the internet to market and grow their business.
At the center of any internet marketing effort is your core web presence. In the past that represented a static website that does little more than acting like an online Yellow pages ad. If that is you than you need to rethink your core web presence and how it will work for you and not just sit their alone in cyber-space.
What every Realtor needs to understand is that a website is “sizzle” that looks good if found, but a blog is the “steak” that is going to attract the search engine spiders and get you listed in a search. I am a firm believer in the effective use of both a keyword content rich blog to create page ranking, traffic and link energy and a core static website to drive traffic to in order to connect with and capture buyers, sellers and future prospects.
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December 15, 2009
Small Business
Are you a restaurant owner who is struggling to keep your restaurant doors open in 2010? The economy continues to lag and restaurants, as well as many other retail businesses are feeling the strain as people choose to eat in to save money or are spending less when they do go out. Competition for dining out dollars is fierce and “Me To” advertising in the local papers alone is not going to drive diner’s through your door or profits into your bank account.
You need to develop an effective Customer Marketing Campaign that utilizes the power of the internet and an automated email communication system to create “front of mind awareness” with your customer.
Restaurant owners and management need to combine their traditional advertising efforts to include the goal of identifying, capturing and communicating with every customer that walks through the door, so that you can establish the “front of mind awareness”, that will keep them coming back when they choose to dine out again.
The easiest and most cost effective way to establish a “front of mind awareness” restaurant marketing campaign with your customers, is to combine traditional marketing, a trained staff and a web based and automated email communication system. Below are five essential steps to establishing an effective marketing campaign that any restaurant can implement.
Before you read the 5 steps ask yourself this question. What is a loyal customer worth to me over the course of 1 year? A couple who visits your restaurant once a week and spends $50 could be worth over $2,600 to you in a year. A frequent loyal couple who visits twice a week will spend over $5,200 per year and that does not include people that they bring or recommend to your establishment. What is it worth to you to keep them happy and establish “front of mind awareness” with a customer?
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