If you are starting a new company or are just upgrading your existing website to a WordPress and all of the interactive options that Web 2.0 offers, you need to make sure that you understand the basics of WordPress SEO. Below is an article from Bssential Solutions that has some tips for those working with WordPress and announces a special course that is coming out on January 7, 2009.
Without An Effective WordPress SEO Strategy Your Blog Is Invisible To Most of The World!
Do you like writing posts full of creative and insightful content that no one will ever read?
People spend hundreds of hours and thousands of dollars developing a unique site and creating dynamic content for their personal or business WordPress blog sites that no one ever reads because they do not know how to attract the search engines to find, list and elevate their sites to where people will see them in a search. Click To Read The Complete Post
Bill Sifflard - To change this standard text, you have to enter some information about your self in the Dashboard -> Users -> Your Profile box. 
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