<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bssential Small Business Solutions &#187; Small Business</title>
	<atom:link href="http://newentrepreneuressentials.com/category/small-business-essentials/feed/" rel="self" type="application/rss+xml" />
	<link>http://newentrepreneuressentials.com</link>
	<description>Creating Internet Success for Small Business through Social Networking and Innovation</description>
	<lastBuildDate>Sun, 18 Jul 2010 15:35:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>3 Management Musts For Every Restaurant Owner or Manager</title>
		<link>http://newentrepreneuressentials.com/3-management-musts-for-every-restaurant-owner-or-manager/</link>
		<comments>http://newentrepreneuressentials.com/3-management-musts-for-every-restaurant-owner-or-manager/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 16:53:35 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Restaurant]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=682</guid>
		<description><![CDATA[Why do so many restaurant owners and managers not train their staff effectively on sales?  You can have the best food in town or the most stunning atmosphere, but if the service is lousy and the customer has a poor dining experience, then that is all the customer will remember.  That is why I am baffled as to how little effort so many restaurant owners put into developing policies and procedures for handling each dining guest and then effectively training their staff so it becomes second nature.  They are your sales people and need to sell not only meals and drinks, but the restaurant and the dining experience.  The following are 3 musts that every restaurant owner or restaurant manager should consider and implement as part of their operation.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/3-management-musts-for-every-restaurant-owner-or-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Wave Has Added a Third Social Component to Your Business Web Presence.  Social Collaboration!</title>
		<link>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/</link>
		<comments>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:05:35 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Bssential Solutions]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=638</guid>
		<description><![CDATA[Are you ready for Google Wave?  In the past I have written about the difference between "Social Networking" and "Social Marketing" and how many business owners and marketing executives confuse the two, leaving them frustrated and ineffective with their internet marketing efforts.  Well now I am going to really mess with your day by adding a third essential social component that will impact how you do business in the future, "Social Collaboration" and how it will impact communication in the future.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Your Small Business Ready To Catch The Google Wave?</title>
		<link>http://newentrepreneuressentials.com/is-your-small-business-ready-to-catch-the-google-wave/</link>
		<comments>http://newentrepreneuressentials.com/is-your-small-business-ready-to-catch-the-google-wave/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 15:19:31 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Google Wave]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=608</guid>
		<description><![CDATA[Google Wave is a tsunami that is going to impact how we all communicate and more importantly how we all virtually collaborate in the future.  Google Wave is an online communication and collaboration tool that will make real-time interactions with clients, prospects, family and friends more seamless.  It will become your Communication Hub to interact, communicate and collaborate with everyone, using richly formatted text, photos, videos, maps, and much more.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/is-your-small-business-ready-to-catch-the-google-wave/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using a Website and Blog as a Realtor &#8211; Do You Know How or Why?</title>
		<link>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/</link>
		<comments>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 18:16:51 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Content and Keywords]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=597</guid>
		<description><![CDATA[As a Realtor, you know that you need to utilize the internet to remain competitive in your market.  But do you know how?  Real estate marketing is evolving and every Realtor needs to adapt, retire or start looking for a new career.  Gone are the days of plopping your picture along with a few key listings in the local newspaper to generate calls.  When I opened up my local real estate section this past Sunday, there was only one page of listings where there used to be eight pages.  The internet has changed how people ship and is the key to identifying, attracting and capturing new listings and active buyers in the future.  The problem is  that many Realtors have no idea how to effectively use the internet to market and grow their business.

At the center of any internet marketing effort is your core web presence.  In the past that represented a static website that does little more than acting like an online Yellow pages ad.  If that is you than you need to rethink your core web presence and how it will work for you and not just sit their alone in cyber-space.

What every Realtor needs to understand is that a website is "sizzle" that looks good if found, but a blog is the "steak" that is going to attract the search engine spiders and get you listed in a search.  I am a firm believer in the effective use of both a keyword content rich blog to create page ranking, traffic and link energy and a core static website to drive traffic to in order to connect with and capture buyers, sellers and future prospects. ]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Essentials For Restaurant Owners To Keep Your Restaurant Doors Open in 2010</title>
		<link>http://newentrepreneuressentials.com/5-essentials-for-restaurant-owners-to-keep-your-restaurant-doors-open-in-2010/</link>
		<comments>http://newentrepreneuressentials.com/5-essentials-for-restaurant-owners-to-keep-your-restaurant-doors-open-in-2010/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 16:07:30 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[restaurant management]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=579</guid>
		<description><![CDATA[Are you a restaurant owner who is struggling to keep your restaurant doors open in 2010?  The economy continues to lag and restaurants, as well as many other retail businesses are feeling the strain as people choose to eat in to save money or are spending less when they do go out.  Competition for dining out dollars is fierce and "Me To" advertising in the local papers alone is not going to drive diner's through your door or profits into your bank account.

You need to develop an effective Customer Marketing Campaign that utilizes the power of the internet and an automated email communication system to create "front of mind awareness" with your customer.

Restaurant owners and management need to combine their traditional advertising efforts to include the goal of identifying, capturing and communicating with every customer that walks through the door, so that you can establish the "front of mind awareness", that will keep them coming back when they choose to dine out again.

The easiest and most cost effective way to establish a "front of mind awareness" restaurant marketing campaign with your customers, is to combine traditional marketing, a trained staff and a web based and automated email communication system.  Below are five essential steps to establishing an effective marketing campaign that any restaurant can implement.

Before you read the 5 steps ask yourself this question. What is a loyal customer worth to me over the course of 1 year?  A couple who visits your restaurant once a week and spends $50 could be worth over $2,600 to you in a year.  A frequent loyal couple who visits twice a week will spend over $5,200 per year and that does not include people that they bring or recommend to your establishment.  What is it worth to you to keep them happy and establish "front of mind awareness" with a customer?]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/5-essentials-for-restaurant-owners-to-keep-your-restaurant-doors-open-in-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Trade Publication Advertising Dead?  Six Steps To Breath New Life into Your Print Media Marketing!</title>
		<link>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/</link>
		<comments>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:04:58 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[PrintEnet Marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[squeeze page]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=550</guid>
		<description><![CDATA[Is advertising in an industry magazine, a waste of marketing dollars?  Should B2B marketing strategy totally abandon print media?  The answer is a Big Fat No!  Industry and niche market print trade publication marketing can be a huge opportunity to capture new prospects by utilizing the internet and harnessing the power of social media marketing.

The opportunity and challenge is changing how you "the advertiser" utilize trade magazine advertising to drive traffic and capture leads, not just promote yourself or create brand recognition.  Lets face it.  The days of using a trade magazine to show off to your market or industry is over, but the vehicle to attract new contacts and customers is not dead.

Look, we all know that newspapers, magazines and trade publications are getting thinner and thinner as advertisers turn away from them to invest their dwindling marketing dollars into other projects during these tough economic times faced by many companies.  Where some see this as the end of print media and time to join  the masses and jump ship, I see that as great opportunity to stand out and create velocity for my marketing efforts.

To me a thinner trade magazine means that there is a better chance of my ad being found and noticed by my target customer and if I leverage this opportunity effectively.
]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is In A Name? Keywords, Colors and Logo, Essential To Branding Your Small Business!</title>
		<link>http://newentrepreneuressentials.com/what-is-in-a-name-keyword-color-essentials-to-branding-your-small-business/</link>
		<comments>http://newentrepreneuressentials.com/what-is-in-a-name-keyword-color-essentials-to-branding-your-small-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:32:05 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[GoDaddy]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=530</guid>
		<description><![CDATA[What is in a name?  Plenty, if you plan to do business on the internet and want to generate traffic and link energy to your website or blog.

If you are looking to create a new business or re-brand an existing one, you can not underestimate the power of keywords, keyword phrases, color and your web presence, when naming and branding your organization.

Most businesses do not have the resources of a large corporation or a well funded start-up to spend the thousands, if not millions of dollars that it takes to establish a unique and recognizable brand name and image.  You can take a shot as Bob Parsons, founder of GoDaddy did when he bet the farm (and his advertising budget) on a Super Bowl commercial that propelled his company from a virtual unknown entity to a domain and internet hosting market leader and household name.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/what-is-in-a-name-keyword-color-essentials-to-branding-your-small-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Your Current Small Business Website Socially Unacceptable?</title>
		<link>http://newentrepreneuressentials.com/is-your-current-small-business-website-socially-unacceptable/</link>
		<comments>http://newentrepreneuressentials.com/is-your-current-small-business-website-socially-unacceptable/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 15:07:34 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=488</guid>
		<description><![CDATA[Small business websites not only needs to be SEO "Search Engine Optimized" , but it also needs to be SEO "Social Energy Optimized"  to be market effective.   They need to utilize social networks and an effective social marketing strategy to generate traffic.   Which leads me to the question.   Is your small business website socially unacceptable?

So many static web 1.0 websites simply act as internet yellow page ads for their small business. They have a homepage, about us page, contact us page and then a few pages dealing with the products and or services that they sell.  The site sits there lonely, waiting to be found or stumbled upon by a search, but in many cases is listed on page 14 with little hope of ever being found.

When I discuss with small business owners about their website, SEO and social marketing, I always ask:

   1. What they are looking to accomplish from their web presence?  (leads, sales, share information, etc)
   2. Review their current site with them and have them explain it to me as they see it.  What do they like and what do they not like?
   3. When was it last updated?
   4. What are they currently doing to achieve question #1

The number one answer to question #4 is that the designer used meta tags in the html so that they were search engine optimized, but it is not working and they feel that they wasted a lot of money.  It is frustrating for them because is some cases they spent $10,000 on a website three to five years ago, and have not touched it since.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/is-your-current-small-business-website-socially-unacceptable/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Small Business Is The Solution To Stimulating Our Economy!</title>
		<link>http://newentrepreneuressentials.com/small-business-is-the-solution-to-stimulating-our-economy/</link>
		<comments>http://newentrepreneuressentials.com/small-business-is-the-solution-to-stimulating-our-economy/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 00:36:57 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Congress]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=322</guid>
		<description><![CDATA[Small business is the solution, not the problem.  The reality is that the responsibility for the survival and re-birth of our economy falls upon our shoulders, the small business owners and entrepreneurs of America.
]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/small-business-is-the-solution-to-stimulating-our-economy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The 3 Phrases That Can Kill Your Retail Small Business</title>
		<link>http://newentrepreneuressentials.com/the-3-phrases-that-can-kill-your-retail-small-business/</link>
		<comments>http://newentrepreneuressentials.com/the-3-phrases-that-can-kill-your-retail-small-business/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 21:29:44 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[customer development]]></category>
		<category><![CDATA[Disney Vacation Club]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[retail small business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=278</guid>
		<description><![CDATA[There are three phrases that can absolutely kill a retail small business as well as any size business.  They are "Next!", "Anything Else!" and "Here's Your Change!".   How our people handle any sale, no matter the size, is of critical importance and is grossly overlooked by most small business owners and managers.

During every retail sale we have three tremendous primary opportunities to make a positive impression on our customer in order to improve the sales opportunity, as well as develop a relationship of trust, appreciation and loyalty with them.  Do your people?]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/the-3-phrases-that-can-kill-your-retail-small-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk
Page Caching using disk (enhanced) (user agent is rejected)

Served from: newentrepreneuressentials.com @ 2010-07-29 22:18:30 -->