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	<title>Bssential Small Business Solutions &#187; Social Marketing</title>
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	<link>http://newentrepreneuressentials.com</link>
	<description>Creating Internet Success for Small Business through Social Networking and Innovation</description>
	<lastBuildDate>Sun, 18 Jul 2010 15:35:46 +0000</lastBuildDate>
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		<title>What Is Your Website or Internet Presence Strategy &#8211; You? Them? or Us?</title>
		<link>http://newentrepreneuressentials.com/what-is-your-website-or-internet-presence-strategy-you-them-or-us/</link>
		<comments>http://newentrepreneuressentials.com/what-is-your-website-or-internet-presence-strategy-you-them-or-us/#comments</comments>
		<pubDate>Sat, 22 May 2010 20:02:06 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Content and Keywords]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=734</guid>
		<description><![CDATA[You have about 3.5 seconds to attract and capture the attention of a visitor to your website or blog.    They will not scroll down, but only look at what is "above the fold", what is on their screen.  They will either be motivated by an image, bold content or compelling data to stay and respond to your call to action or they will hit the backspace button to return to their search screen.  That is the hard cold facts of a keyword search.

When most business owners look to develop a web presence, website,  or blog they seek out website development help to create an image and end up focusing on themselves and everything they have to offer a prospect or potential customer.  Basically a sophisticated and sometimes very expensive yellow pages ad.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Location Based Social Media is Here &#8211; 5 Things To Know About LBS!</title>
		<link>http://newentrepreneuressentials.com/location-based-social-media-is-here-5-things-to-know-about-lbs/</link>
		<comments>http://newentrepreneuressentials.com/location-based-social-media-is-here-5-things-to-know-about-lbs/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:27:40 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Kevin Nakao]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[WhitePages]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=726</guid>
		<description><![CDATA[With the evolution of location based social media and the emergence of companies like foursquare and Gowalla, we are seeing the future of how we will market our products, services and businesses using customer location as a driving factor.  The ability to target and direct your marketing efforts and marketing dollars at a prospect based on their location using GPS through their phone is in its infancy, but I see it exploding into the social marketing mainstream in 2010.  Will you be ready for this new marketing wave, or be washed over by it in the future?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Essentials to Drive Traffic to Your Blog Using LinkedIn</title>
		<link>http://newentrepreneuressentials.com/10-essentials-to-drive-traffic-to-your-blog-using-linkedin/</link>
		<comments>http://newentrepreneuressentials.com/10-essentials-to-drive-traffic-to-your-blog-using-linkedin/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 00:46:40 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Darren Rowse]]></category>
		<category><![CDATA[Problogger]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=719</guid>
		<description><![CDATA[ LinkedIn is a great tool to make contacts, but so few people use it as an effective Social Marketing tool and make real connections that will drive traffic to your blog where you can capture and communicate with them.  Darren Rowse posted a great article on Problogger  where he talks about the 10 essentials to drive traffic to your blog. ]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/10-essentials-to-drive-traffic-to-your-blog-using-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LinkedIn Essentials &#8211; How To Accept an Invitation!</title>
		<link>http://newentrepreneuressentials.com/linkedin-essentials-how-to-accept-an-invitation/</link>
		<comments>http://newentrepreneuressentials.com/linkedin-essentials-how-to-accept-an-invitation/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:04:50 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=708</guid>
		<description><![CDATA[Do you use an invitation to Connect on LinkedIn as an opportunity to promote yourself and your your objectives for being on this Social Network, or do you just hit the "Accept" button to be added to a contact list?  The reality is that a vast majority of people just hit "Accept" and pass up a golden opportunity to market themselves, their business and establish a real connection with someone on LinkedIn.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Wave Has Added a Third Social Component to Your Business Web Presence.  Social Collaboration!</title>
		<link>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/</link>
		<comments>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:05:35 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Bssential Solutions]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=638</guid>
		<description><![CDATA[Are you ready for Google Wave?  In the past I have written about the difference between "Social Networking" and "Social Marketing" and how many business owners and marketing executives confuse the two, leaving them frustrated and ineffective with their internet marketing efforts.  Well now I am going to really mess with your day by adding a third essential social component that will impact how you do business in the future, "Social Collaboration" and how it will impact communication in the future.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/google-wave-has-added-a-third-social-component-to-your-business-web-presence-social-collaboration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Want to Add Some Oomph to Your Social Marketing Efforts?  Check Out SocialOomph!</title>
		<link>http://newentrepreneuressentials.com/want-to-add-some-oomph-to-your-social-marketing-efforts-check-out-socialoomph/</link>
		<comments>http://newentrepreneuressentials.com/want-to-add-some-oomph-to-your-social-marketing-efforts-check-out-socialoomph/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 15:41:58 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ping.fm]]></category>
		<category><![CDATA[social networking tools]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=629</guid>
		<description><![CDATA[SocialOomph (which was formerly known as TweetLater), has been adding and expanding its suite of social marketing tools to not only help you organize and schedule tweets on Twitter, but also expand out to use with your other social networking accounts like Facebook, ping.fm and any blog that you have.  SocialOomph is a great online tool to help organize and manage the multiple social accounts on the multiple social sites many of us have now.  I have found this product to be a real time saver and I like how they are aggressively adding new features and tools to make the product even more valuable.  Here is a quick overview of a few key features that I utilize.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/want-to-add-some-oomph-to-your-social-marketing-efforts-check-out-socialoomph/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using a Website and Blog as a Realtor &#8211; Do You Know How or Why?</title>
		<link>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/</link>
		<comments>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 18:16:51 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Content and Keywords]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=597</guid>
		<description><![CDATA[As a Realtor, you know that you need to utilize the internet to remain competitive in your market.  But do you know how?  Real estate marketing is evolving and every Realtor needs to adapt, retire or start looking for a new career.  Gone are the days of plopping your picture along with a few key listings in the local newspaper to generate calls.  When I opened up my local real estate section this past Sunday, there was only one page of listings where there used to be eight pages.  The internet has changed how people ship and is the key to identifying, attracting and capturing new listings and active buyers in the future.  The problem is  that many Realtors have no idea how to effectively use the internet to market and grow their business.

At the center of any internet marketing effort is your core web presence.  In the past that represented a static website that does little more than acting like an online Yellow pages ad.  If that is you than you need to rethink your core web presence and how it will work for you and not just sit their alone in cyber-space.

What every Realtor needs to understand is that a website is "sizzle" that looks good if found, but a blog is the "steak" that is going to attract the search engine spiders and get you listed in a search.  I am a firm believer in the effective use of both a keyword content rich blog to create page ranking, traffic and link energy and a core static website to drive traffic to in order to connect with and capture buyers, sellers and future prospects. ]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/using-a-website-and-blog-as-a-realtor-do-you-know-how-or-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 15 SEO Websites To Use!</title>
		<link>http://newentrepreneuressentials.com/the-top-15-seo-websites-to-use/</link>
		<comments>http://newentrepreneuressentials.com/the-top-15-seo-websites-to-use/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 23:51:09 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Content and Keywords]]></category>
		<category><![CDATA[learning SEO]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=575</guid>
		<description><![CDATA[Recently I came across a post on eBizMBA on the 15 Top SEO Websites - November 2009 that I wanted to share with my readers.  This list is made up of the 15 Largest Search Engine Optimization Websites based on a variety of traffic parameters.  Some are SEO blog sites, some are keyword sites and others are SEO training and information sites.

The bottom line is that you can not know enough and you can not possibly stay on top of the constant changing in SEO without checking out at least a few of these sites on a regular basis.  I am not endorsing one over the other I am just passing on the rankings as they were posted based on traffic.  Check some of them out and let me know which ones you think were helpful.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/the-top-15-seo-websites-to-use/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Internet Marketing Evolving To Fast For Your Small Business to Keep Up?</title>
		<link>http://newentrepreneuressentials.com/is-internet-marketing-evolving-to-fast-for-your-small-business-to-keep-up/</link>
		<comments>http://newentrepreneuressentials.com/is-internet-marketing-evolving-to-fast-for-your-small-business-to-keep-up/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:27:41 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=568</guid>
		<description><![CDATA[Online marketing, the use of keyword rich content,  SEO "Search Engine Optimization" and SEM "Search Engine Marketing" strategy has evolved tremendously in just the last few years and many business owners (large and small) and marketing executives do not have a clue that they are lining up to play a game and everyone else has moved to a different field.  Staying on the leading edge of this evolution is going to have  a tremendous impact on your organizations effectiveness to market your products and services to clients and consumers in the future.

Your web presence should not be an online yellow pages ad, but a prospect generating vortex.   You need to know how to leverage social networking, social media marketing, niche marketing and keyword content distribution into contacts and follows.  Then capture those contacts and communicate with them in order to create real connections, prospects and new business for your company.  That is the essence of creating an internet marketing strategy.  Putting effort into your "About Us" page is not going to drive traffic.]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/is-internet-marketing-evolving-to-fast-for-your-small-business-to-keep-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Trade Publication Advertising Dead?  Six Steps To Breath New Life into Your Print Media Marketing!</title>
		<link>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/</link>
		<comments>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:04:58 +0000</pubDate>
		<dc:creator>Bill Sifflard</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[PrintEnet Marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[squeeze page]]></category>

		<guid isPermaLink="false">http://newentrepreneuressentials.com/?p=550</guid>
		<description><![CDATA[Is advertising in an industry magazine, a waste of marketing dollars?  Should B2B marketing strategy totally abandon print media?  The answer is a Big Fat No!  Industry and niche market print trade publication marketing can be a huge opportunity to capture new prospects by utilizing the internet and harnessing the power of social media marketing.

The opportunity and challenge is changing how you "the advertiser" utilize trade magazine advertising to drive traffic and capture leads, not just promote yourself or create brand recognition.  Lets face it.  The days of using a trade magazine to show off to your market or industry is over, but the vehicle to attract new contacts and customers is not dead.

Look, we all know that newspapers, magazines and trade publications are getting thinner and thinner as advertisers turn away from them to invest their dwindling marketing dollars into other projects during these tough economic times faced by many companies.  Where some see this as the end of print media and time to join  the masses and jump ship, I see that as great opportunity to stand out and create velocity for my marketing efforts.

To me a thinner trade magazine means that there is a better chance of my ad being found and noticed by my target customer and if I leverage this opportunity effectively.
]]></description>
		<wfw:commentRss>http://newentrepreneuressentials.com/is-trade-publication-advertising-dead-si-steps-to-breath-new-life-into-your-print-media-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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