LinkedIn is a great tool to make contacts, but so few people use it as an effective Social Marketing tool and make real connections that will drive traffic to your blog where you can capture and communicate with them.  Darren Rowse posted a great article on Problogger where he talks about the 10 essentials to drive traffic to your blog.  Then it is up to your site to give them strong content to motivate them to connect with you.

The 10 Essentials to Drive traffic to your blog from LinedIn are:

1.  Complete Your Profile:

2.  Increase Your Connections:

3.  Customize Your Website Links:

4.  Answer Questions:

5.  Update Status:

6.  Join Niche Groups:

7.  Post Comments In Groups:

8.  Add RSS Feed to Groups:

9.  Create a Group:

10.  Add the Blog Application to Your Profile:

To read the complete post Click Here

{ 0 comments }

LinkedIn Essentials – How To Accept an Invitation!

February 24, 2010 Social Marketing

Do you use an invitation to Connect on LinkedIn as an opportunity to promote yourself and your your objectives for being on this Social Network, or do you just hit the “Accept” button to be added to a contact list? The reality is that a vast majority of people just hit “Accept” and pass up a golden opportunity to market themselves, their business and establish a real connection with someone on LinkedIn.

Read the Full Bssential Article →

3 Management Musts For Every Restaurant Owner or Manager

February 17, 2010 Restaurant

Why do so many restaurant owners and managers not train their staff effectively on sales? You can have the best food in town or the most stunning atmosphere, but if the service is lousy and the customer has a poor dining experience, then that is all the customer will remember. That is why I am baffled as to how little effort so many restaurant owners put into developing policies and procedures for handling each dining guest and then effectively training their staff so it becomes second nature. They are your sales people and need to sell not only meals and drinks, but the restaurant and the dining experience. The following are 3 musts that every restaurant owner or restaurant manager should consider and implement as part of their operation.

Read the Full Bssential Article →

Ever Been Google Slapped? You Would Be Amazed Who Has!

February 16, 2010 Management

If you have ever been slapped by Google or even had a problem and needed to get help from them then you will love this video.

Read the Full Bssential Article →

Can a Business Coach Help Maximize Your Potential? Ask an Athlete!

February 9, 2010 Success Coaching

What value does a “Business Coach” bring to a CEO, Executive, Business Owner or aspiring Entrepreneur? The easiest answer would be to ask a professional athlete. The greatest individual athletes in the world all rely on a personal coach to train, evaluate, critique, hold accountable, support and drive them to maximize their potential. Why would that be any different for someone who aspires to success in any business? We all have strengths, weaknesses and the potential to improve how we lead, how we manage and ultimately how we achieve personal and organizational success.

Read the Full Bssential Article →

Have You Mastered Personal Time Management or Does Time Manage You and Your Business?

January 30, 2010 Personal Development

Time Management! Many know that an effective daily time management strategy would positively impact their work productivity, their business success, their physical health, and their personal lives. The truth is though that very few of us start or follow through on even the simplest of time management strategies and end up letting others and time itself manage our lives. Is that you? Do you have an effective daily time management strategy that your committed to?

Read the Full Bssential Article →

Google Wave Has Added a Third Social Component to Your Business Web Presence. Social Collaboration!

January 25, 2010 Google Wave

Are you ready for Google Wave? In the past I have written about the difference between “Social Networking” and “Social Marketing” and how many business owners and marketing executives confuse the two, leaving them frustrated and ineffective with their internet marketing efforts. Well now I am going to really mess with your day by adding a third essential social component that will impact how you do business in the future, “Social Collaboration” and how it will impact communication in the future.

Read the Full Bssential Article →

Want to Add Some Oomph to Your Social Marketing Efforts? Check Out SocialOomph!

January 20, 2010 Social Marketing

SocialOomph (which was formerly known as TweetLater), has been adding and expanding its suite of social marketing tools to not only help you organize and schedule tweets on Twitter, but also expand out to use with your other social networking accounts like Facebook, ping.fm and any blog that you have. SocialOomph is a great online tool to help organize and manage the multiple social accounts on the multiple social sites many of us have now. I have found this product to be a real time saver and I like how they are aggressively adding new features and tools to make the product even more valuable. Here is a quick overview of a few key features that I utilize.

Read the Full Bssential Article →

6 Critical Steps To Implementing Any New Idea For Your Business

January 19, 2010 Management

Have you ever read a great business book or attended a powerful business development seminar or dynamic sales and marketing conference, excited to return back to work with tons of fantastic ideas that you know will have a positive impact on the future success of your business? The problem is six months later none of those ideas that you knew would make you more money and grow your business have been implemented or were tried, deemed a failure, abandoned and mostly forgotten.

Read the Full Bssential Article →

Is Your Small Business Ready To Catch The Google Wave?

January 10, 2010 Google Wave

Google Wave is a tsunami that is going to impact how we all communicate and more importantly how we all virtually collaborate in the future. Google Wave is an online communication and collaboration tool that will make real-time interactions with clients, prospects, family and friends more seamless. It will become your Communication Hub to interact, communicate and collaborate with everyone, using richly formatted text, photos, videos, maps, and much more.

Read the Full Bssential Article →